Harley-Davidson selling out its newest electric motorcycle in 18 minutes highlights pent-up demand

Harley-Davidson selling out its newest electric motorcycle in 18 minutes highlights pent-up demand

Tuesday, May 24, 2022

When Harley-Davidson first unveiled its original LiveWire electric motorcycle and began taking orders nearly four years ago, the industry was largely in consensus about the bike itself. It scored impressive marks and high acclaim for performance and style, but its sales suffered due to the original lofty price of nearly $30,000 (though the price did drop to $22,000 after entering the LiveWire sub-brand). And so it’s no surprise that ever since the original launch, significant hype has been building for Harley-Davidson’s next lower-cost electric motorcycle.

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